Digital Marketing
Good marketing makes the company look smart. Great marketing makes the customer feel smart– Joe Chernov
Trending
Accredited by
NSDCA
Flexible Learning
In-centre/Hybrid training
Practical Learning
Hands-on experience
Learn from
Industry Experts
Latest Tech
Up-to-date knowledge
Course objective
Digital Marketing
- Introduction to Digital Marketing
- Comparison of Traditional and Digital Marketing
- Statistics of Digital Marketing
- Benefits of Digital Marketing
- Latest Digital marketing trends
- Digital Marketing strategy for websites
- Challenges in Traditional Marketing
Website Designing with CMS
- Basic Information on Websites
- Benefits of having a website
- Steps to create a website
- Platforms available to create a website
- Create a brand new website using CMS
- Web site Concepts
- Introduction to domain names
- Choosing the right hosting company and domain
- Analyzing a website
- Website maintenance and management
- Mobile sites
- What is GMB?
- Importance of GMB in digital marketing
- How to create a Google My Business page?
- Listing services in GMB
- Product listing in GMB
- Store location management in GMB
Key Topics Covered
Search Engine Optimization (SEO)
Introduction to SEO
- How do Different types of Search engines work?
- Steps for SEO
- Funnel of SEO
- Understanding Google Algorithm
- Types of SEO
- On page SEO
- Off-page SEO
- Managing Tags
- Website Audit
- Google Webmasters Tools (Web Console)
- Keyword Research Process
- Competition Analysis
- Google Keyword Planer
- On page Optimization strategies
Landing Page Techniques
- Elements of landing page
- Acquiring stunning landing pages
- WordPress themes & plugins
- CTA placement & optimization
- Landing pages from third-party sites
Off-Page SEO
- Off-Page Optimization Local SEO Strategies
- Benefits of Using ROBOTS.TXT
- Advantages of Sitemap
- Use of .htaccess file in SEO
- canonicalization in digital marketing
- Social Bookmarking & Social Sharing
- Guest posting.
- Infographics & Image submissions.
- Video Submissions
- PR (Press Release) Submissions.
- Document and PPT Submissions.
Content Marketing
- What is content marketing?
- Benefits of content marketing
- What is plagiarism?
- Content writing standards
- Social media content
Google My Business (GMB)
Google Ad Sense
- Planning a website for AdSense
- What is Google AdSense?
- Implementing Ads on a Website
- Managing payments
Email Marketing
- Benefits of email marketing
- Basics of Email Template Structure
- Setting up email campaigns
Search Engine Marketing (SEM)
- Understanding Search ads and Display ads
- Local advertising
- App install Ads
PPC (Pay Per Click)
- What is Pay Per Click (PPC)?
- Importance & Benefits of PPC
- Pay -per-Click Providers
- Understanding Google AdWords
- Google Adword Structure
- Setting up the PPC Campaign
- PPC campaign Navigation
- Understanding “Click-through Rates”
- Google Adword Networks
- Search Partners Networks
- Network Campaigns
Social Media Marketing
Basics of social media marketing
- Social Media Platforms
- Facebook marketing
- Facebook Paid advertising
- Instagram profile creation, business account handling
- Running ads on Instagram
- Twitter profile creation
- Creating ads on Twitter
- LinkedIn Profile management
Lead generation
- How to create your „Bribe„ offer
- How to create a high-converting page
- Joining giveaway events
- Adding your offer to the Thank you page
- Ad swaps- from third-party sites
Youtube Marketing
- Understanding Youtube marketing
- Youtube channel creation
- Youtube ads management
- Video Optimization
- Promoting videos on Youtube
- Monetization in Youtube
- SEO for Youtube
- YouTube Analytics
Affiliate Marketing
- What is Affiliate Marketing?
- Types of Affiliate Marketing
- Making Money Using Affiliate Marketing
Scope & Career Opportunities
Who is this Course suitable for ?
- Graduates
- Post Graduates
- Working Professionals
Salary Range Penetration
0.3 Lakhs to 9.4 Lakhs
Job Roles
- Social Media Manager
- Digital Marketer
- SEO Specialist
- Influencer
- Content Director
Head Office
3rd Floor, 58 A, Villianur Main Rd,
opp. to Darling Digital World,
Pavazha Nagar, Thanthai Periyar Nagar,
Pondicherry, 605010