Digital Marketing
Good marketing makes the company look smart. Great marketing makes the customer feel smart– Joe Chernov
Accredited by
NSDCA
Flexible Learning
In-center/Hybrid training
Practical Learning
Hands-on experience
Learn from
Industry Experts
Latest Tech
Up-to-date knowledge
Course objective
Digital Marketing
- Introduction to Digital Marketing
- Comparison of Traditional and Digital Marketing
- Statistics of Digital Marketing
- Benefits of Digital Marketing
- Latest Digital marketing trends
- Digital Marketing strategy for websites
- Challenges in Traditional Marketing
Website Designing with CMS
- Basic Information on Websites
- Benefits of having a website
- Steps to create a website
- Platforms available to create a website
- Create a brand new website using CMS
- Web site Concepts
- Introduction to domain names
- Choosing the right hosting company and domain
- Analyzing a website
- Website maintenance and management
- Mobile sites
- What is GMB?
- Importance of GMB in digital marketing
- How to create a Google My Business page?
- Listing services in GMB
- Product listing in GMB
- Store location management in GMB
Key Topics Covered
Search Engine Optimization (SEO)
Introduction to SEO
- How do Different types of Search engines work?
- Steps for SEO
- Funnel of SEO
- Understanding Google Algorithm
- Types of SEO
- On page SEO
- Off-page SEO
- Managing Tags
- Website Audit
- Google Webmasters Tools (Web Console)
- Keyword Research Process
- Competition Analysis
- Google Keyword Planer
- On page Optimization strategies
Landing Page Techniques
- Elements of landing page
- Acquiring stunning landing pages
- WordPress themes & plugins
- CTA placement & optimization
- Landing pages from third-party sites
Off-Page SEO
- Off-Page Optimization Local SEO Strategies
- Benefits of Using ROBOTS.TXT
- Advantages of Sitemap
- Use of .htaccess file in SEO
- canonicalization in digital marketing
- Social Bookmarking & Social Sharing
- Guest posting.
- Infographics & Image submissions.
- Video Submissions
- PR (Press Release) Submissions.
- Document and PPT Submissions.
Content Marketing
- What is content marketing?
- Benefits of content marketing
- What is plagiarism?
- Content writing standards
- Social media content
Google My Business (GMB)
Google Ad Sense
- Planning a website for AdSense
- What is Google AdSense?
- Implementing Ads on a Website
- Managing payments
Email Marketing
- Benefits of email marketing
- Basics of Email Template Structure
- Setting up email campaigns
Search Engine Marketing (SEM)
- Understanding Search ads and Display ads
- Local advertising
- App install Ads
PPC (Pay Per Click)
- What is Pay Per Click (PPC)?
- Importance & Benefits of PPC
- Pay -per-Click Providers
- Understanding Google AdWords
- Google Adword Structure
- Setting up the PPC Campaign
- PPC campaign Navigation
- Understanding “Click-through Rates”
- Google Adword Networks
- Search Partners Networks
- Network Campaigns
Social Media Marketing
Basics of social media marketing
- Social Media Platforms
- Facebook marketing
- Facebook Paid advertising
- Instagram profile creation, business account handling
- Running ads on Instagram
- Twitter profile creation
- Creating ads on Twitter
- LinkedIn Profile management
Lead generation
- How to create your „Bribe„ offer
- How to create a high-converting page
- Joining giveaway events
- Adding your offer to the Thank you page
- Ad swaps- from third-party sites
Youtube Marketing
- Understanding Youtube marketing
- Youtube channel creation
- Youtube ads management
- Video Optimization
- Promoting videos on Youtube
- Monetization in Youtube
- SEO for Youtube
- YouTube Analytics
Affiliate Marketing
- What is Affiliate Marketing?
- Types of Affiliate Marketing
- Making Money Using Affiliate Marketing
Scope & Career Opportunities
Who is this Course suitable for ?
- Graduates
- Post Graduates
- Working Professionals
Salary Range Penetration
0.3 Lakhs to 9.4 Lakhs
Job Roles
- Social Media Manager
- Digital Marketer
- SEO Specialist
- Influencer
- Content Director
Frequently Asked Questions
Are You Looking For Exciting Offers?
Call Now: +91-9585520983, 91+9629121925 and get the exciting offers available for you!
Why should I learn this course from BIG LEARN?
Big Learn offers 46+ trending technologies by experienced expert-level trainers.
- Fully hands-on training
- 40+ hours course duration
- Industry expert faculties
- Completed more than 1500+ branches
- 100% Job Oriented training
- Interview Preparation
- Affordable fee structure with EMI options
- Hybrid Training
- Internship Support
- Life time Technical support
- Affiliated by NSDCA
- Minimum 2 Job Fair Conducting in a year
- Iso certified 9001-2015, 27001-2013 ,21001-2018
Who is my faculty and how they are selected?
- Faculties are certified professionals with high-grade
- Strong theoretical and Practical Knowledge
- Faculty have experience on multiple real-time projects in their Industries
- Trained more than 2000+ students and also helped in completing their projects and assessments
- Trainers are expert-level & fully up-to-date and will continuously be working on real industry-oriented applications
After completion of a course, what are the doors to various career opportunities?
The various career opportunities, for example of complete data science course. Your designation will be
- Data Analyst
- Data Scientist
- Data Science Engineer
- Senior Software Engineer
- Data Science Architect
Name the Companies that recruit IT jobs in India
The recruiters like Accenture, WIPRO BPS, and Dell International. Capgemini, Deloitte, Infosys BPO, ZOHO
What are the Payment Modes are accepted?
We will accept all kinds of payment options cash, card (Master, Visa, Maestro, etc), Net banking, UPI.
Batch size and timings of the class details?
- Batch size : 1-4 member(maximum)
- Time : 9 am – 9 pm
The Course timings will be available on both Weekdays and Weekends also alternative class timing options will be added advantages Fast track batches will be provided in special cases.
Do you have online training for Abroad/Overseas Students?
Yes, we have an exclusive system with an Individual faculty to handle classes at their Flexible timings.
Did you provide courses for Non-IT Profiles?
Yes, we provide Training for all Non IT UG / PG like B.COM, BA, B.SC, Nursing, Pharma, MBA,M.Com, MSW, B.ED…
What about the Course training Fees?
The Course training fees depend on the Individual & Master package.
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No:122/5, Second Floor, Premier Plaza,
Bharathiar Salai, opp. to RC School,
Melapudur, Cantonment,
Tiruchirappalli, Tamil Nadu 620001